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You want to develop your
Internet Presence and find ways to maximize both your website presence and improve
SEO effectiveness. The Web Development Process we have identified (right)
although developed using the one page website method with Register.com can be applied to the Web
Pages of a hosting website. You can modify this template of procedures to suit your needs: we present
some of the guidelines and protocols we use to pursue search string success.
In the
six stages of the Web Development Process identified, the first two activities concentrate
on selecting the domain name, securing the rights to this name, and then once the rights have been secured,
on publishing the introductory greeting. While selecting a domain name may seem at
the onset to be quite simple, this "brand" is critical as it will help further define your presentation.
Protecting your brand is essential in this stage: Ever do a Who Is check and receive an email
asking if you wanted to buy it - even after you have bought the rights to that exact domain name?. We have, which prompted
us to develop selection methods to prevent this from happening: with a 99.9% certainty that it is available when proceeding
to purchase the selected ones. As well our account relationship with Register.com is solidified in
the purchase of such premium names as fine car sales dot Com and Ore Sales dot Com, the latter being a eight character domain
name of great meaningful value. For us this trust allows us to concentrate on the leading edge.
When we select domain names
we create a chart of alternatives, with various data categories, to help in choosing what we believe
is to become the optimum ones. This allows us to better understand the factors such
as the competitive forces participating who will be jockeying with you for this search string positioning
and in this manner when we present our list of available domain names, we also share counsel
with you as to why we make our recommendations as we do. Once this acquisition
has been implemented the initial setup of the website or web page is initialized and published.
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The third stage is building the Web Home Page to present relevant CONTENT. Focus should be on striving to build a better website than what currently exists. You may have already developed the content and or have the page ready to be entered for quick publishing yet with the introductory greeting in place one does have some time for development to occur. We believe (respecting current financial limitations of course) that when you think of a domain name to buy the rights to which you want to develop into a website that you should acquire it immediately as it may have since been secured if you were to build it and then buy it. In crafting your website / Web page presentation you will want to incorporate Web Strategies via linking power and while we have listed this section as the final step in this process it is important to consider when designing the Web page at the onset: In order to know how to get where we want to go, we have to know where we want to go. The logic of web crawlers is that they place more importance to references at the top of the page than they do deeper into the content. Thus if a link has greater importance than the others one should strive to place it closest to the top of the Web page. Once the Web page has been built the Maintenance and
Tracking activities of this process are implemented on a ongoing basis. While we isolate
the two for study purposes they operate in tandem and each other's success determines the other input
of energy required to enhance or maintain SEO success. As Webmasters,
Visionaries and Strategists, while it is a tedious series of tasks the market intelligence
gained is superb: it brings you into the pulse you want to serve. Amazing ideas, seeing new things and ways of
doing business can be generated. It is in this activity that we spotted the opportunity to enhance our fine car sales
dot Com collection: the dot US which had previously "taken" was available; this in turn prompted us to further bolstering
the collection by securing the dot Ca and dot Biz extensions. The benefits can be as such or just little things of seeing
new opportunities or ways to solidify the current portfolios.
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